Tuesday 24 February 2026
Cars between trade wars and silent revolutions
The automotive industry is at a crossroads that few dare to navigate clearly. On one hand, the choices of giants like Hyundai and Stellantis signal caution in the face of tariff wars and increasingly uncertain investments. The threat of 25% tariffs in the USA hits Hyundai and Kia's profitability like a sniper, risking wiping out export margins to the world's most strategic market. On the other hand, heavyweights like Stellantis announce the first signs of historic losses, hindered by an overly ambitious electrification and epochal devaluations. But the ...